Relay: WhatsApp Business API, Shared Inbox, Landing Pages & Courses
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Relay 2.0Landing pages, a new dashboard and faster everything

Your whole team, answering every customer from one WhatsApp number.

Relay puts WhatsApp, Instagram, Messenger and your website chat into one shared inbox, then adds campaigns, automations, an AI bot, a lead pipeline, landing pages and a course platform around it.

  • Official Meta Cloud API
  • GST invoices
  • Built in India
  • Hinglish video guides
Shared team inboxInstagram and MessengerLanding pagesBulk campaignsApproved templatesAI botAutomationsLead pipelineClick-to-WhatsApp ad trackingLead formsWebsite chat widgetPayment linksCourse platformStudent loginReports and ROIWebhooks and APIAgency panelGST invoicesShared team inboxInstagram and MessengerLanding pagesBulk campaignsApproved templatesAI botAutomationsLead pipelineClick-to-WhatsApp ad trackingLead formsWebsite chat widgetPayment linksCourse platformStudent loginReports and ROIWebhooks and APIAgency panelGST invoices

One number, your whole team, every lead answered

Scroll to see the inbox, campaigns, the AI bot, reports and the new landing pages, the way they look on your phone.

Shared inbox

Every chat on one screen

WhatsApp, Instagram, Messenger and website chats land in one inbox. Assign each chat, tag leads Hot, Warm or Cold, and leave notes the customer never sees.

  • Assign and auto-assign
  • Type / for quick replies
  • Photos, docs, voice notes
  • Ctrl+K to find anyone
Campaigns

Broadcast to thousands, personally

Pick an approved template, choose a tag or import an Excel list, and send. Each message carries the customer's name, and you see the total cost before you send.

  • Image and video headers
  • STOP replies skipped
  • Pauses if the wallet runs low
Automation and AI

Answer at 2 a.m. without a human

Keyword replies, menu flows and an away message cover the basics. The AI bot answers only from the facts you give it, and hands the chat to your team when it is unsure.

  • Business hours
  • Human handoff
  • Daily spend cap
Reports

See what each ad really brings

Response time, active chats, ratings and spend by message type. Chats from Click-to-WhatsApp ads are tagged with the ad that brought them.

  • Ad-wise chats
  • Spend by category
  • CSV export
Landing pages · New

Pages whose leads land in your inbox

Build a page by drag and drop or from your own HTML. Every form lead opens as a WhatsApp chat, and your new-lead automation sends the first message.

  • Drag and drop
  • Views and leads per page
  • Meta Pixel events

And the full inbox on your laptop

The same chats, with your whole team, the customer profile and the pipeline stage side by side.

Everything your team needs, in the same order as your dashboard

Relay is grouped the way you work: talk to customers, reach new ones, sell online, and run the workspace.

Shared inbox

WhatsApp, Instagram, Messenger and website chat in one list. Assign, tag, add private notes, reply with / quick replies.

Lead pipeline

Your own stages from New to Won, with a deal value and follow-up date on every lead.

Contacts and profiles

Every customer with their chats, tags, notes, opt-out status and saved details. Export to CSV.

Bookings

Let customers pick a slot, send reminders, and let the AI bot book for you.

Photos, files and voice notesNew

Send and receive media in the inbox. Website visitors can now send photos, PDFs and voice notes too.

Find anything with Ctrl+KNew

Jump to any page or open a customer by name from anywhere in the dashboard.

Approved templates

Create and submit WhatsApp templates from Relay, with image and video headers.

Bulk campaigns

Send to a tag, a contact list or an Excel/CSV file, with the cost shown before you send. STOP replies are skipped.

Automations

When a lead comes in, a customer stops replying or a tag changes, send a template, assign, tag or start a flow.

AI bot

Answers from your own business facts and website, scores leads, books slots, and hands over to your team when unsure.

Website chat widget

A chat bubble for your site and a full-page chat link, both landing in the same inbox.

QR codes, links and tracking

Tracked WhatsApp links and QR codes, Meta Pixel events, page visits and link clicks.

Landing pagesNew

Drag-and-drop builder or your own HTML. Form leads arrive in the inbox as WhatsApp chats.

Courses

Sell a recorded course: sales page designer, Razorpay checkout, student login, release-per-day, watermark.

Payments in chat

Send a Razorpay payment link or UPI request without leaving the conversation.

Offers, seats and coupons

Real time-limited offers, seat limits and personal coupons, all from your actual orders.

Lead forms and ads

Click-to-WhatsApp ad source on each chat; Facebook and Instagram lead forms open as chats.

Follow-ups that run themselves

Reminder emails for people who left the checkout, signup and booking reminders.

Team and roles

Owners and agents, auto-assign by round robin or least busy, and an Away switch.

Reports and ROI

Response time, ratings, spend by category, ad-wise chats, won deals and revenue against spend.

Wallet and GST invoices

Prepaid message wallet topped up by UPI or card. Undelivered messages are refunded.

API and webhooks

Signed webhooks for new chats, messages, resolves and ratings, plus a lead API for your forms.

Agency panel

A workspace, plan and wallet for every client, your brand inside the app, switch in and out.

Security built inNew

Every chat is private to its workspace. Changing a password signs out every other device.

From first message to paid customer

The parts of Relay that turn chats into revenue, shown the way they look inside the product.

A pipeline with the rupee value on every lead

Leads from ads, forms, website chat and WhatsApp land on one board. Move them through your own stages, set the deal value and the next follow-up, and see who owns what.

  • Auto-assign new chats: round robin or least busy
  • Follow-up dates with overdue reminders
  • Sales and ROI report: won deals and revenue against spend

Sell your course from the same account

Add episodes as unlisted video links, build the sales page in Landing Pages with a Course buy box, and share one link. Buyers pay with Razorpay and log in on their own student page.

  • Free preview episodes that turn viewers into leads
  • Real offer timer, seat limit and recent buyers from your actual orders
  • Release-per-day, device limit and a moving watermark

How selling courses works

A prepaid wallet you can read line by line

Top up with UPI or card through Razorpay. Every message charge is listed by category, undelivered messages are refunded, and you get GST invoices.

  • See the cost of a campaign before you send it
  • Replies within 24 hours are free
  • Campaigns pause if the wallet runs low, they never fail silently

Made for businesses whose leads arrive on WhatsApp

Real estate

Ad leads, site-visit bookings, follow-ups by agent.

Coaching and education

Enquiries, demo classes, fee reminders and your own course.

Clinics, salons and gyms

Bookings, timings and payment links on autopilot.

Online stores

Product questions, order updates, offers to past buyers.

Marketing agencies

Run WhatsApp for every client from one agency panel.

Live today, no developer needed

  1. Create your workspace

    Pick a plan, or start with the 3-day Free Demo.

  2. Connect your number

    Sign in with Meta in a popup. Relay confirms the number belongs to you.

  3. Invite your team

    Add quick replies, turn on the away message, and start replying.

Learn Relay in one-minute videos

15 short Hinglish videos, from connecting your number to campaigns and the AI bot. Tap any one to play it here.

Plans that grow with you

Every plan includes the shared inbox, website widget and automation. WhatsApp message charges are billed separately from a prepaid wallet. How message charges work.

Loading plans…

Want to look around first? Pick Free Demo on the sign-up page: a ready-made workspace for 3 days, no payment.

Questions, answered

Is Relay an official WhatsApp Business API platform?

Relay works on Meta's official WhatsApp Cloud API. You connect your own WhatsApp Business account through Meta's sign-in popup, so the number and its approvals stay yours.

Can my whole team reply from one WhatsApp number?

Yes. Every team member logs in with their own account and works from the same number. Chats can be assigned, tagged and noted, and customers still see one business number.

Do Instagram and Messenger chats come into Relay too?

Yes. Connect your Facebook Page and Instagram account and their messages land in the same inbox as WhatsApp and your website chat.

How are WhatsApp message charges billed?

Meta charges for messages your business starts with a template. In Relay these are paid from a prepaid wallet you top up with Razorpay. Replies to a customer within 24 hours of their message are free, and undelivered messages are refunded to the wallet.

Can I build landing pages in Relay?

Yes. Use the drag-and-drop builder or paste your own HTML. Form leads arrive in your inbox as WhatsApp chats and can start your automations.

Can I sell my own course on Relay?

Yes. Add your episodes as unlisted video links, set a price and share the sales page link. Buyers pay with Razorpay and receive their login by email.

Can I use the number I already have on WhatsApp?

A number can be active either in the WhatsApp app or on the API, not both. Use a new number, or move your existing number to the API after backing up what you need.

Does the AI bot reply on its own?

Only if you switch it on. It answers from the business facts you write, stays quiet after a team member replies, and hands the chat to your team when it is not sure.

Is there a free trial?

Yes. Choose Free Demo on the sign-up page to explore a ready-made workspace for 3 days. Messaging unlocks when you pick a plan.

Do you provide GST invoices?

Yes. Add your GST details in Settings and invoices are generated for plan payments and wallet top-ups.

Can agencies offer Relay to their clients?

Yes. The agency panel gives each client a separate workspace, plan and wallet, with your brand inside the app.

Ready to stop losing WhatsApp leads?

Set up your workspace and connect your number. Most teams are replying from Relay the same day.